CPP 021: Why Having A Brand Strategy Is Essential For Your Business With Melissa Packham

Why Having A Brand Strategy Is Essential For Your BusinessWith Melissa Packham

In today´s episode of The Creatively Paid Podcast, host Kasey Reid talks with Melissa Packham, an independent Brand and Marketing Strategist, based in Brisbane, Australia, who is currently working for small to medium size businesses. She is helping businesses understand the power of branding and how to implement end-to-end brand strategy.

Episode Highlights: 

·         How to strategically build a brand? What is branding?

·         Melissa describes branding and gives tips on personal branding for creative entrepreneurs.

·         As per Melissa, in simple terms, difference between Starbucks Coffee and Plain Coffee is Branding.

·         Branding involves clarity of purpose, effective personal selling and reminding clients about the benefits you can bring to them.

·         Take feedback from clients on your brand, a good brand strategy is made-up of insights and not on assumptions. 

·         See what resonates with people.

·         Importance of identifying right audiences on social media platforms; value your time.

·         What are some of the biggest branding mistakes?

·         Do not make assumptions about what clients want.

·         After clarifying the brand, how to market that brand? Is it expensive marketing a brand?

·         Melissa says, you do not have to spend money on advertising and the strategy should be to have a consistent social media presence.

·         Strategic partnership is a way through which we can tap into other people’s audiences and cross promote each other’s businesses.

·         Partner with people who can potentially refer you clients, it will save cost.

·         There are misconceptions that branding needs hefty budgets and spending.

·         Melissa and Kasey recommend everyone to read the book - ‘Company of One: Why Staying Small is the Next Big Thing for Business’.

·         Traditional business building mindset is not the golden standard anymore; online business and marketing has changed the landscape altogether.

3 Key Points:
 

1. You don’t actually have to be a giant agency to attain the revenue that you want to make.  Think and analyze the scale you want to achieve and figure out the right marketing channels and approaches you need to be on.
2. Networking is a great marketing strategy and there is no need to spend money to attract people; make some great connections and that might elevate the message further.
3. Independent small businesses do not have to spend money on marketing or ads. They can strategically do it themselves

Resources:

CPP listeners who really want to learn more with Melissa - Get 10% off with KASEY21 for her Brand Kickstarter Workshop

Book Mentioned - The Company Of One by Paul Jarvis  - https://amzn.to/3hrpB4k

·         Melissa Packham website: abrandisnotalogo.com

·         Melissa Packham: Linkedin Instagram

·         The Creatively Paid Podcast website creativelypaidpodcast.com