In today´s episode of “The Creatively Paid Podcast”, host Kasey Reid talks with guest Cynthia Dieyi, a Storyteller and Content Coach. Cynthia helps entrepreneurs craft content that attracts clients and customers. Here in this episode, they are talking about the power of storytelling and how to create content that actually attracts your ideal clients on Instagram, Facebook, and other social media platforms.
3 Key Points:
1. It's really important to have a sense of authenticity while drafting and posting content on social media; being yourselves and showing up authentically matters because your audience will sense that over a period of time.
2. The more authentic and cohesive your message can be, the better, says Cynthia. With today’s self-aware audiences, it is only through emotions that you can reach them.
3. Rather than selling products, tell people about the outcome, lead them on a journey that shows what that outcome means or what their lives could look like if they use your product, and the sales will come first.