As an entrepreneur, should you opt for building a website or social media? Which one of the two is better? A website and social media have their respective strengths and weaknesses, and although they are similar in terms of function, there is a distinct difference between the two when it comes to taking your brand to the next level! In this episode of Creatively Paid Podcast, Kasey Reid takes us to the website vs. social media battle!
Learning the Basics
[1:52]
In the simplest definition, a website is a collection of pages that sits on the “web.” It’s static that contains and hosts various pages about something. A web application is designed for interaction with end-users, in this case, social media.
[3:45]
A social media is a web application based on its functionality – it’s dynamic, like a living being that lives on the internet. It serves a crucial role when it comes to serving your brand and business.
Why opt to build a website?
[04:56]
Here are the advantages on why you should build a website:
1. You decide how you want to craft your personal brand. [06:56]
2. Your website can act as a hub. [10:03]
3. You are discovered easily because of how SEO works. [11:19]
4. Easy integration of a sales funnel. [11:51]
5. You can establish social proof and credibility. [14:24]
6. You can tailor your website to your brand. [16:03]
7. You have immense access to data.
Why should you opt for building a Social media page?[17:33]
1. You can build anytime; it’s free!
a. You don’t totally own the content you produce. [18:55]
b. You can’t fully customize the user experience. [19:37]
2. You can use social media as a “vehicle.” [22:26]
3. You can develop and expand your brand and reputation. [23:15]
4. You can use social media to share your content. [24:01]
a. You don’t have a direct connection to your audience. [25:25]
5. You can reach a new audience. [26:21]
6. You can encourage interaction with your brand.
The Verdict
[27:53]
With that comparison and contrast between social media and website, which one should you opt to build and focus on? It’s pretty obvious! Go for BOTH of them! Because they can help you build your brand and online presence.
[30:24]
If you are a beginner, there are free and cheap options for you to build your website. But like what has been emphasized earlier, “There is a ‘cost’ to free.” You would want to eventually have your website built by a professional who thoroughly understands web design tailored to your brand messaging, leaving a concise, beautiful, and impactful website that meets your goals, creates leads and generates sales!
Learn more about Kasey Reid on:
Website: https://kaseyreid.com/
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